When looking for an SEO agency it usually is very difficult to establish a listing of criteria especially when you don’t understand the SEO process. Nearly every SEO consumer would expect an excellent SEO agency to appear in the very best of the major se’s for all their relevant key phrases. Although this idea seems very logical it generally does not necessarily reflect upon another agencies which aren’t.
There are literally thousands of SEO companies out there and with a relatively few positions on the first page, it’s impossible for all your agencies to prove their value by being on the first page. It’s only once you start to break down the current high performing SEO agencies that you begin to develop a better understanding as to why they are there & most importantly why you need to not use them.
There are endless checks you can do on an SEO company but I’d strongly urge anyone to perform the ones listed below accompanied by any further checks you believe to be suitable.
Search their company name
Searching their company name will inevitably talk about their directory listings, article submissions and social media pages but if the company is relatively large, you will see some feedback somewhere. It’s highly likely if someone has had an excellent or bad experience having an SEO company, they would have mentioned it on a webmaster forum or a blog. It’s very important never to take these reviews at face value because some unethical SEO agencies promote their services in this manner, if it’s a forum look at their post count, join date and response from other forum users.
Look at their portfolio
If an SEO agency is good at what they do there will be an endless supply of testimonials, don’t be afraid to ask the agency for previous examples of their work. If an SEO company advertises a great deal of clients but yet only displays a set handful of testimonials, ask them why and even better ask the owners of the websites. Webmasters are more inclined to tell you what’s no longer working or hasn’t worked instead of what’s working well.
Check their back links
A large proportion of online marketing is back linking and there are endless amounts of free tools to check the trunk links of a specific website. The quality of web sites linking to the SEO Company will reflect upon the ethical standard of these work. If you find a company to have a vast amount of back links from websites you’ll consider as being spam it is highly likely this is the approach they will take to marketing your website that is against all major search engine guidelines.
It’s very important to know how an SEO company will work on your website, if at some point you believe you are being blinded by technical jargon or in the event that you feel as if the company is not being completely honest it’s highly likely the agency is working unethically or in SEO terms using Black Hat SEO. If at any point you discover Black Hat SEO I’d strongly urge one to leave that SEO company. boston seo agency